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Structure Innovations

Embracing "Too Much" — A Tale of Resilience, Authenticity, and Challenging Double Standards


Melissa Franklin as a young and vibrant child.


Ever been branded as "too much"? Growing up, my unique thrift store finds often set me apart, making me the frequent target of teasing about my family's financial status. This external judgment was a daily challenge, shaping my view of the world and my place within it. However, these experiences also sparked a defiant resilience in me. Each piece of clothing wasn't just fabric; it was a statement of creativity and self-expression. But when I embraced this expression verbally, asserting my thoughts and ideas, I was criticized for being "too loud" and "too expressive." These stark contradictions between how I was seen and how I felt inside fueled my desire to create an environment where such expressions were not only accepted but celebrated. This led to the founding of Structure Innovations, a company dedicated to those who have been marginalized for their intensity and passion. Here, being "too much" isn't a fault; it's a feature we hold in high regard, a core strength that we believe drives innovation and authenticity.

The Impact of Early Experiences


 Child in a colorful thrift store outfit facing away from taunting peers

Remember the thrill of sporting a new-to-you outfit? For me, that thrill was often tinged with a shadow of anxiety, knowing that my thrift store treasures, while new and exciting to me, might not be received with the same enthusiasm at school. These outfits, vibrant with untold stories, became a canvas for ridicule rather than admiration. Despite the joy they brought me in the quiet of my room, stepping into the schoolyard transformed them into targets for teasing.


These moments, though painful, were incredibly formative. They taught me resilience in the face of unkindness and the value of authenticity over conformity. Each taunt, each pointed laugh at my second-hand clothes, unwittingly instilled in me a determination to rise above the judgment. I learned to embrace my unique sense of style and to find confidence in my differences, rather than shame.


These early lessons in standing firm against the tide of conventional expectations inspired the ethos behind Structure Innovations, a company I founded to champion the underrepresented and the often sidelined. Our mission is to empower those who feel ostracized for their differences; those who, like me, have faced criticism for the very traits that make them unique. At Structure Innovations, we celebrate these differences and encourage individuals to embrace their true selves with pride, transforming what once was ridicule into a robust affirmation of their distinctiveness.


Authenticity Over Materialism


Hands holding a plant growing out of coins, depicting investment in personal growth over material wealth

In a world where value is often gauged by material wealth, opting to invest in oneself rather than in possessions represents a revolutionary act. At Structure Innovations, this philosophy is the cornerstone of our operations. We prioritize personal growth and genuine self-expression far above superficial success. This approach challenges the conventional metrics of achievement, advocating for a deeper, more meaningful engagement with life and work.

Our commitment to this principle has profoundly shaped our corporate culture, fostering an environment where individual growth is celebrated and nurtured. By encouraging our team members and clients to focus on their personal development, we cultivate a community that values depth and authenticity. This culture helps individuals to not only recognize but also to harness their unique strengths and passions, which in turn drives innovation and genuine satisfaction in their professional and personal lives.


This philosophy has not only defined our internal operations but has also significantly influenced our success in the broader business landscape, which often prioritizes appearances over substance. At Structure Innovations, we have found that by focusing on personal achievements rather than on the accumulation of material success, we create more sustainable and fulfilling outcomes. This approach attracts like-minded clients and partners who are drawn to our authenticity and commitment to true success, distinguishing us in a marketplace often saturated with the veneer of superficial achievements. This alignment between our values and our practices ensures that we thrive in a world that too often values appearances too highly, making a profound and lasting impact on our industry and community.


Gender Stereotypes and Societal Expectations


Woman balancing a scale with family and work, illustrating the challenge of gender roles

Navigating the intricate dynamics of gender expectations as a single mother and entrepreneur has been a formidable journey. In the world of leadership, where assertiveness is often a prerequisite, I have frequently encountered the stereotype that brands women as "too emotional" when they exhibit decisiveness and strength. This labeling is not just a personal challenge; it reflects a broader societal issue where women in leadership must continually prove their competency in ways that their male counterparts are rarely subjected to.


At Structure Innovations, we actively challenge these outdated stereotypes by cultivating an environment where emotional honesty is not merely accepted but is actively seen as a strength. We understand that true leadership involves a range of qualities, including the ability to be vulnerable and express emotions openly. By embracing this approach, we empower all team members, regardless of gender, to be authentic leaders without the fear of being judged as overly emotional or weak.


Our commitment extends beyond internal policies to influence the industry at large. We advocate for a redefinition of professional norms, promoting the idea that emotional intelligence and honesty can coexist with strong leadership. This philosophy has not only enhanced our organizational health but has also resonated with our clients and partners who value genuine human connections.


In fostering this culture at Structure Innovations, we demonstrate that emotional honesty can drive success and innovation. It challenges the status quo and paves the way for a new generation of leaders who honor authenticity over conformity. This shift is crucial for creating a more inclusive and equitable workplace where everyone, especially women, can thrive without constraints.


Mental Wellness and Masculinity


Silhouette of a man looking out a window, symbolizing contemplation and mental health struggles

Mental health stigma remains an issue, particularly among men who are often culturally conditioned to conceal their emotional struggles and mental health challenges. This societal expectation can lead to significant psychological distress and isolation. As someone who lives with bipolar disorder, I have firsthand experience of being labeled as "extra" or overly dramatic during my manic phases. Such misunderstandings can exacerbate the challenges of managing mental health conditions, making it difficult to seek support or even openly discuss one's experiences without fear of judgment or stigma.


At Structure Innovations, we are deeply committed to changing this narrative. We believe in creating a supportive and understanding environment that encourages open discussions about mental health. Our goal is to ensure that all employees, especially those who might otherwise feel compelled to suffer in silence, can speak freely about their mental health issues without fear of repercussions or being misunderstood.


To achieve this, we have implemented various initiatives that promote mental wellness at the workplace. These include providing access to mental health resources, training our staff to recognize and respond compassionately to mental health issues, and hosting regular workshops and seminars that educate and normalize conversations around mental health.


Our commitment extends beyond our organizational boundaries. Structure Innovations advocates for broader societal change to reduce mental health stigma, particularly in professional settings. By fostering open dialogues and supporting mental health without judgment, we aim to make a significant impact in the community and encourage other companies to take similar actions. This commitment is central to our mission, reflecting our core belief that a healthy mind is as critical as a healthy body for personal and professional fulfillment.


Living with Double Standards


Two masks representing the facade people wear to meet societal expectations, juxtaposed with a mirror showing a true reflection

Striving to meet societal standards while staying true to oneself is indeed a daunting task. The constant tug-of-war between conforming to external expectations and preserving one’s own identity can place immense pressure on an individual’s mental health and overall well-being. This balancing act is not just challenging; it can be profoundly exhausting, leading to stress, anxiety, and a diminished sense of self-worth. At Structure Innovations, we recognize the harmful impact of these societal pressures and are committed to dismantling the double standards that often underpin them.


Our mission at Structure Innovations is to create an inclusive space where everyone is encouraged and supported to thrive by being themselves. We believe that true innovation and productivity stem from an environment where individuals feel valued for their unique contributions, rather than pressured to fit a particular mold. To achieve this, we actively work to foster a culture of acceptance and understanding, where diversity of thought and personality is not just accepted but celebrated.


We implement various initiatives to support this mission, including diversity training, workshops on inclusivity, and policies that promote mental and emotional well-being. Our goal is to ensure that all team members feel seen, heard, and appreciated for who they are, free from the constraints of outdated societal expectations. By nurturing this kind of environment, Structure Innovations not only enhances individual employee satisfaction and health but also drives greater creativity and success across the organization.


Final Thoughts


Turning the label "too much" into a badge of honor has profoundly taught me the immense value of authenticity and the critical importance of living one's truth. This journey has been enlightening, and I am deeply thankful to those who doubted me along the way; their skepticism only served to reinforce the necessity and urgency of my mission. Your stories of overcoming stereotypes and embracing your true self are vital to this ongoing conversation. I invite you to share how you've navigated these challenges and transformed criticism into a personal triumph. Together, let's shift the narrative and redefine what it means to be "too much." Let's not just accept our uniqueness but celebrate it loudly and proudly. Your experiences are powerful, and your voices are needed to break down the barriers of conventional norms and to inspire others to embrace their full selves without reservation.


Engagement Invitation


Diverse group of people celebrating their individuality with joy

Have you ever been labeled as "too much"? If so, how have you transformed this critique into a source of strength and empowerment? We’d love to hear your stories and learn how you've turned perceived excess into an asset. Share your experiences of overcoming this stereotype and embracing your true self, and connect with others who are on similar journeys. Use the hashtags #TooMuch, #StructuredAndSmiling, and #StructureInnovations to join our vibrant community that celebrates authenticity and encourages each individual to achieve their highest expression. Let’s come together to support and inspire one another in a space that values being uniquely ourselves.


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